基于新媒体传播视角的手机新闻客户端传播策略

摘要

Mobile news client is a media dissemination only appeared in recent years, which has ccupied a seat in the traditional media, the Internet and portals. Combining user-friendly design, highly polymerized news, interactive fluency and ease of reading lines and the depth and speed characteristics of the mobile news clients and the strong vitality are analyzed. We hope that through the analysis, communication strategies masses on the phone, the new micro clients have a more systematic cognition.%手机新闻客户端虽是在最近几年才出现的一个新闻媒体传播方式，但已经在传统媒体、互联网和门户网站均占有一席之地，其发展呈快速上升趋势。文章结合人性化设计、新闻资讯高度聚合、交互流畅和阅读方便以及深度与速度这四个维度探究手机新闻客户端传播特征和强大发展生命力，以期对手机新微客户端的传播策略有更加系统的认知。