Embracing new media in Fiji: the way forward for social network marketing and communication strategies

摘要

The marketing industry today is facing a massive challenge. The old traditional media channels used to market products and services and persuade customers is losing its momentum and effectiveness.To reach cynical customers and have a genuine engagement between their needs and the products and services real benefits, companies will need to understand and harness social networking. Chu and Meulemans (2008) have predicted that social networking would eventually become indispensable.