通过对苦荞药用价值、保健功能以及苦养食品研究开发现状的阐述,针对苦荞开发利用存在的销售渠道不畅、产后环节没有保证,缺乏强势品牌、企业效益差,价格定位高、消费群体小,企业有利独享、长久发展没有保障等问题,提出政府支持、加大投入,提高产品科技含量、打造强势品牌,制定科学合理的价格标准,农民增收、实现双赢4项发展养麦保健品产业的对策.%Through introduction to medical value, health care function and development of tartary buckwheat products, and directed at tartary buckwheat products poor market, no guarantee postpartum, powerful brand shortage, poor enterprise benefit, high selling price, small consumer group, enterprise's favorable and no guarantee long term growth, 4 industrial development strategy of government support and investment increase, technology content improvement and strong brand building, establishment of scientific and reasonable price system, and farmers' income improvement and win-win goal were proposed.
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