试论吉祥图案在现代标志设计上的应用

摘要

吉祥图案作为中国传统文化的重要组成部分,在世界图案史上有着鲜明而独特的人文魅力。现代标志设计中对吉祥图案的应用,是对吉祥图案形与意的继承与创新,是中国传统文化艺术内涵与现代设计理念的融合,这样创造出的标志设计既体现中国传统文化艺术特征,又富有时代特色。%The traditional Chinese auspicious pattern, an important part of traditional Chinese culture, has distinctive and unique charm of the humanity in the world pattern history. The application of traditional Chinese auspicious pattern in modem logo design is the inheritance and innovation of shape and meaning of the Chinese traditional auspicious pattern culture, it is the artistic connotation and modem design concept of integration, so to create a logo design not only embodies the Chinese traditional culture and art features, but also rich in characteristics of the times.