The tourism development of the music and dance of Li nationality in Hainan is mainly based on the sightseeing mode of physical display and the ornamental mode of entertainment experience, therefore there are some problems such as serious homogeneity, insufficient re-creativity, insufficient service, inadequate cultural connotation, lacking market cultivation and so on. The main reasons are few creative talents, relevant departments' little attention, performers' weak service awareness. The countermeasures: overall planning of the whole area, highlighting the characteristics;clarifying the positioning of development subject, all members' participation;enhancing talent training, fine creation, brand management, and continuously improving service level and so on.%海南黎族歌舞旅游开发以实物展示的游览模式和娱乐体验式的观赏模式为主, 普遍存在同质化严重、再创作力度不足、服务不足、文化内涵挖掘不足、市场培育不足等问题.其原因主要是研究创作人才不多、相关部门重视程度不够、演出单位服务意识不强等.解决问题的主要对策是全域统筹规划、突出特色;明确各开发主体定位, 全员参与;注重人才培养、精品化创作、品牌化经营, 不断提升服务水平等.
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