平阴县玫瑰产业发展问题研究

摘要

The cultivation of Pingyin rose has a long history .In as early as Tang dynasty ,there was the legend that roses were planted by monks in Cuiping mountain .In Ming dynasty ,roses had begun to be made into wine .Pingyin rose smells nice with pure , sweet and intense aroma and other characteristics , known as“the representative of the traditional Chinese rose”.With reform and opening-up and the development of china's socialist market economy , Pingyin rose industry continues to grow stronger ,but due to the effect of various factors ,the sales system of Pingyin rose industry is not perfect ,and still has such problems as the disordered management ,under-developed production technology,and inadequate scientific and technological personnel .Therefore,only through the measures of building sound marketing system,managing scientifically,improving technology,and attracting high -quality personnel,can Pingyin rose industry become stronger and stronger ,and bring greater economic ,social and ecological benefits .%平阴县玫瑰发展历史悠久，早在唐朝就有翠屏山僧人种植玫瑰的传说，到明朝已有利用玫瑰花酿酒的佳话。平阴玫瑰芳香四溢，具有香气正，清香、甜香、浓香等特点，被称为“中国传统玫瑰的代表”。随着改革开放、市场经济的发展，平阴玫瑰产业不断发展壮大，但受各种因素的影响，平阴县玫瑰产业的发展还存在销售体系不健全、管理无序、生产技术落后、科技人员匮乏等问题，因此应通过建立健全销售体系、科学管理、改良技术、引进科技人才等措施，才能使平阴玫瑰产业做大做强，为平阴县带来更大的经济效益、社会效益和生态效益。