上海市体育消费者满意度指数的构建及测评

摘要

By basing their research subject on Shanghai sports consumers, and by applying theories about customer satisfaction, the authors established a Shanghai sports consumer satisfaction degree index system, carried out evaluation, and revealed the following findings:the overall Shanghai sports consumer satisfaction degree was on the low side, the sports product satisfaction degree was higher than the sports service satisfaction degree, but both were at a level of general satisfaction;the sports product and service consumption satisfaction degrees of people with dif-ferent ages, educational backgrounds, incomes and genders were all at a level of basic satisfaction.%　　以上海市体育消费者为研究对象，运用顾客满意度理论，构建了上海市体育消费者满意度指数体系并进行测评。结果表明，上海市体育消费整体满意度较低，体育产品满意度高于体育服务的满意度，但都处于一般满意水平；不同年龄、学历、收入和性别的人群对体育产品消费和体育服务消费的满意度均处于基本满意水平。