首页> 中文期刊> 《黑龙江大学自然科学学报》 >动态定价:基于网上交易的群体议价折扣

动态定价:基于网上交易的群体议价折扣

             

摘要

Pricing models that can fast change prices during transaction on the consequential of the buyer's needs are beneficial to Internet business. Group buying discounts are one of the pricing models that can be used for fast changes of prices in the Internet business. By investigating the strategies of group buying discounts and the old concept of volume discounts, a comparison is made of these two models to bring the clear understanding of the new model of volume discounts. Group buying is just another approach to the old concept of volume discounts. It is an economically efficient pricing model that can be used in the Internet business.%根据客户的购买结果快速改变价格的定价模型对于网上商务是有益的.在网上购买中,群体议价折扣法是一种可以快速改变价格的模型.研究了群体议价折扣策略和传统的大量购买折扣,对这两种模型进行了对比,拓展了大量购买折扣模型的理解,认为成组购买是传统的大量购买折扣的另一种方式,该方法是一种可用于网上交易的经济有效的定价模型.

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