在宛大学生旅游市场现状调查

摘要

在校大学生是旅游客源市场的一个重要细分市场，具有很大的开发潜力。本文运用问卷调查的方法，以河南省南阳市南阳师范学院在校大学生为调查对象，分析他们的旅游消费状况、选择出游方式、出游时段、目的等方面的行为特征，总结大学生出游在旅游动机、文化水平、闲暇时间、消费结构等方面的优势，提出开发大学生旅游市场的建议。%College students are a very important part of the tourist market, which has great development potential. This paper uses the method of questionnaire survey to investigate the characteristics of the college students in Nanyang Normal University to analyze their tourism consumption, including selecting the travel mode, travel time, aims and etc and to provide reference for exploring the tourism market for college students.