学术期刊是一种传播媒介，是展示学术成果的平台，是沟通作者和读者的桥梁。做最好的学术传播平台是学术期刊的存在价值和首要使命，学术期刊要更多地参与学术交流、学术传播，要对学术研究和学术发展发挥主体性的建构作用。学术期刊评价在关注传播内容之余，更应该关注传播效果评价。作为传播媒介，特色化是学术期刊存在和发展的根本，学术期刊必须有品牌意识。媒介化社会里，学术期刊仍将是学术传播最主要的媒介形态和载体，要学会扬长避短，经营期刊品牌。%As a kind of communication media, academic journals function as a platform to display academic achievements, and a bridge between authors and readers. Composing a top quality academic journal constitutes its inherent value and priority mis-sion. Academic journal staff should participate more actively in academic exchanges and communications, so as to play a subjec-tive and constructive role in academic research and development. Apart from dissemination contents, the evaluation of an academ-ic journal should focus more on the communication effects. As a kind of media, characterization is fundamental to the existence and development of academic journals, so academic journals must be band-oriented. In this media-oriented society, academic journals will continue to be the most important forms and carriers of academic communication media, it is important to strengthen the advantages, avoid the disadvantages, so as to compose a quality brand journal.
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