视觉传播时代背景下报纸奥运会图片报道的演变特征--基于《中国体育报》8届夏季奥运会图片报道的内容分析

摘要

Under the background of “visual communica-tion era”,in order to explore the evolution characteristics of sports picture newspaper reported,In this paper,the in-tegrated use of literature, content analysis, mathematical statistics method, through making statistics for the period of 1984 to 2012 Olympic Games “Chinese sports news-paper” the news picture, usage, research on the news-paper Olympics pictures of the contents and functions of forms and materials change,“finalization” effect and pic-ture report and its development trend. The results showed that:“China Sports Daily” Olympic picture report “final-ization” effect is gradually broken, the concrete embodi-ment of “only in China on” national complex is im-proved;also has weakened in the twenty-first Century O-lympic Games in pictures “champion,gold first”.%在“视觉传播时代”背景下，为了探寻报纸体育图片报道的演进特征，本文综合运用文献资料、内容分析、数理统计等方法，通过对19842012年期间8届奥运会《中国体育报》的新闻图片进行统计，研究报纸奥运会图片报道的使用量、图片的内容、功能形式及取材的变化，以及图片报道的“定型化效应”及其发展趋向等。结果显示：《中国体育报》奥运会图片报道“定型化效应”被逐渐打破，具体体现为“唯中国论”的民族情结正在改观；在21世纪奥运会图片报道的“冠军、金牌至上”也有所淡化。