[目的/意义]健康信息风险和用户隐私保护是健康大数据和移动健康时代的重要议题,从信息隐私和隐私计算视角,探究移动健康管理服务使用意愿的影响因素具有重要意义.[方法/过程]本文在分析移动健康管理服务特殊性和回顾相关研究的基础上,从信息隐私和隐私计算的视角,通过模型构建、问卷调查和假设验证等实证分析过程,重点探究信息隐私等相关因素对移动健康管理服务用户行为意向的影响.[结果/结论]研究表明:显著影响移动健康管理服务使用意愿的因素有感知收益和信任;隐私顾虑对使用意愿的影响并不显著,但并不意味着用户隐私保护不重要;此外,感知隐私控制是重要的心理要素,正向影响感知收益,负向影响隐私顾虑.对移动健康管理服务商来说,应该从信息隐私保护、感知收益提升、个人隐私控制强化以及用户信任建设等方面着手,从而促进移动健康管理服务的用户使用.%[Purpose/Significance]Health information risk and user privacy protection are important topic in the age of health big data and mobile health. Examining individuals' adoption of mobile health management services from privacy calculus perspective is of great importance.[Method/Process]Based on the characteristic of mobile health management services and related literature review, the influence of information privacy and privacy calculus on user adoption was largely explored. And conception model, questionnaire survey and Structural Equation Modeling were employed to validate hypoth?esis relationship.[Result/Conclusion]Here were some useful conclusions drawn from the empirical research. The behav?ior intention of mobile health management services was significantly affected by trust and perceived benefits. Although priva?cy concern did not have significant and direct influence on behavior intention, it did not mean that information privacy was not important. Perceived benefits was significantly affected by perceived privacy control, and privacy concern was signifi?cantly affected by perceived privacy control and general privacy tendency. In summary, the paper was helpful for under?standing the user attitude toward information privacy and its influence on behavior intention in the context of mobile health, also had implications for the management practice of mobile health management service providers.
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