基于模因论的汉语流行语翻译研究--以报纸流行语为例

摘要

As a mirror of the society, buzzwords reflect changes and development of the Chinese society and culture .In order to boost cultural communication between China and western countries, it is valuable to put forward reasonable translation strategies.During the evolution of language, meme, as the carrier of information and culture, plays a key role.Once Chinese buzzword appear, it will become a strong meme, which is replicated and transmit-ted in a short time.Based on four stages of transmission and replication, and four types of memes, it raises differ-ent translation strategies.%汉语流行语是当代社会的缩影，一定程度上反映出中国社会文化生活的变化和发展。为了促进中西文化交流，合理的翻译策略颇具科研价值。模因是一种与基因类似的因子，不断地经过模仿而传播。在语言发展过程中，模因作为文化和信息的载体，起着重要的作用。而汉语流行语一旦出现，会成为强势模因，人们会大量模仿进而使之在短时间内迅速传播。在翻译过程中，汉语流行语模因经过复制传播四个阶段，又有不同的基因传播类型，所以有不同的翻译策略。