瘦身塑形广告语的体裁分析

摘要

This article, based on the theory of genre analysis , analyzed the advertising language of the weight-reducing and shaping commercials from four aspects , namely, macro structure, vocabulary, rhetoric and presupposition, to reveal the linguistic features and language application rules of the classified advertisements .%　　以体裁分析理论为依据，从宏观结构、词汇、修辞和预设四个方面对瘦身塑形广告语进行了分析，揭示出减肥瘦身广告的语言特点和语言运用规律。