基于产业融合视角下的影视旅游效应探论

摘要

It is an obvious tendency that wen combine film and TV with tourism. As a totally new thing, there is double value in film-TV tourism. Based on the analysis of the system of combining film and TV with tour-ism, this article will not only give you a brief introduction about mutual relationship between film-TV and tourism,but also bring out strategies of sustainable development on film-TV tourism.%影视和旅游的融合是目前旅游业发展的一大趋势，作为新兴事物的影视旅游具有双重价值。在理清影视和旅游融合机制的基础上，分析影视与旅游之间的双向效应进而提出影视旅游可持续发展的可行性策略。