Red culture is the precious wealth of the Chinese nation and the Chinese people. Strengthen the red culture education, to inherit and carry forward the red gene is an important means and effective carrier of ideological and political education of college students. In this paper, the author states the connotation of red culture, analyses the problems in carrying out the red cultural education and puts forward the effective solution.%红色文化是中华民族和中国人民的宝贵财富。高校加强红色文化教育,传承红色基因,是对大学生进行思想政治教育的重要手段和有效载体。通过阐述红色文化的内涵,分析了当前高校开展红色文化教育的困境,并提出了行之有效的解决办法。
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