＂：保密＂是商业行为进行知识产权保护所广泛采用的一种措施。在民事调解中,为保护当事人的隐私,＂保密条款＂也被广泛运用。当公众知情权与个人隐私权发生冲突时,保密条款运用不当可能会带来不良社会后果,被社会广泛关注的＂好心救人却要赔偿＂的彭宇案就涉及到个人隐私与公众知情权的矛盾。文中以彭宇案为例,探讨了＂保密条款＂合理运用的司法与社会效果。%The ＂confidentiality＂ is a kind of widespread measure for the commercial behavior to protect intellectual property rights. In civil mediation, in order to protect the private affairs of the parties concerned, tlconfidential terms＂ is also widely used. When the public＇s right to know and personal privacy conflict, inappropriate application of confidentiality clauses may bring negative social consequences. In the ＂Peng yu case＂, the phenomenon that ＂the people who kindhearted save others need to make compensation＂aroused wide attention. It involves the conflict of personal privacy and the public right to know. The paper taking The ＂Peng Yu case＂as an example, discusses judicial and social effect of appropriateuse of the ＂confidential terms＂.
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