三部畅销书的文化解析：全媒体时代的国家文化品牌战略思考

摘要

打造国家文化品牌,增强中华文明的国际影响力,是国家文化品牌发展的时代诉求。在全媒体时代,如何打造中华民族的文化品牌并使之国际化,是摆在我们面前的一个严竣挑战。三部国际化畅销书《哈利.波特》、《达.芬奇密码》、《塞莱斯廷预言》,都通过全媒体时代的文化传播,复活了远古的民族文化传统,并把民族元素与全球性问题融合起来,通过互联网等新媒体进行快速传播和全球化普及,从而打造出全球性的文化品牌。这为我们在全媒体时代打造中国文化品牌提供了有益借鉴。%Creating the culture brand of the Chinese nation and enhancing the international influence of the Chinese civilization is the appeal of the times for the development of national culture brand.In the all media age,how to create and internationalize the culture brand of the Chinese nation is a severe challenge.The three international best-selling books Harry Potter,The Da Vinci Code,and The Celestine Prophecy revive the ancient tradition of national culture through cultural transmission in the all media age.They integrate national elements with global issues,spread quickly and globally through the Internet or other new media,thus creating a global culture brand and providing a useful reference for creating the Chinese cultural brand in the all media age.