北京农业旅游中的创意设计探讨(英文)

摘要

Concept of agritourism was analyzed and it was stressed that significance of agritourism has been highlighted as the living standards are improved, then concept of creative agritourism design was introduced due to the need of improving grade of agritourism and developing competitive tourism products. Creative design of agritourism was taken as the key point of agritourism planning, its significance was analyzed, and it was stressed that novel, special and comfortable tourist products and experience should be developed. On this basis, agritourism development and problems of Beijing City were introduced, foundation of creative resources in Beijing was analyzed, then content of the creative agritourism design was discussed under supervision principles of natural and cultural creative designs. Creative agritourism design was specifically elaborated from the following aspects:creative and strategic cultural planning, enhancement of humanistic and natural landscapes, constructed landscapes, design of tourism cultures, scientific and technological originality, festival and event planning, planning and design of tourist products, design of propaganda materials and website.