'一带一路'背景下对区域旅游业竞争力的评价研究

摘要

文章采用因子分析法,采用SPSS、EXCEL等软件,以"一带一路"战略圈定的18个重点省区为研究对象,分析影响区域旅游业竞争力的各种因素,对区域旅游业竞争力进行综合评价并排序,据此再提出有利于提高旅游业竞争力的优化方案,为制定科学的旅游业发展战略提供决策依据.%In order to improve the tourism industry in 18 provinces along"the Belt and Road",by using factor analysis,the article selected 18 key provinces and analyzed factors influencing the competitiveness of regional tourism in-dustry,then evaluated the regional tourism competitiveness. The article proposed the optimization scheme for improving the competitiveness of the tourism industry,and provided decision-making basis for the formulation of scientific tourism devel-opment strategy.