农村受众新媒体接触及使用行为研究——基于吉林省四平市农村的调查分析

摘要

While new media have become an integral part of politics, economy and culture in China along with the development of information technology, it is hardly optimistic for farmers, accounting for 2/3 of the total population, to contact with and possess these resources.In view of the situation, the project made an analysis of the use, development and problems of new media in rural areas based on a sample survey among rural residents in Pingxi, a town within Tiexi District of Siping City, Jilin Province, and proposed relevant solutions, aiming to give full play to new media in the healthy development of new rural cultural construction.%随着信息技术的高速发展,新媒体已经成为国民政治、经济、文化生活中不可或缺的有机构成,但占国民总数2/3的农民在新媒体资源的接触和占有方面情况不容乐观.本课题通过对吉林省四平市铁西区平西乡农村居民新媒体接触及使用情况抽样调查,分析新媒体在农村的使用、发展现状及存在的问题,针对性地提出应对之策,以利于发挥新媒体的积极作用,促进新农村文化建设健康有序的推进.