社交媒体视阈下的社会治理创新研究--以南京市为例

摘要

The rapid development of social media is quickly becoming a platform and main channel for views and suggestions of public affairs and topics and it is also becoming an important channel for gov-ernments to optimize social governance in the Internet era.It can be said that the whole society has en-tered an era of social governance with social media.But there are problems in using social media for social governance:imperfect analysis of livelihood needs,unclear thought of virtual community and low specialization of social media for social mobilization .Therefore,it is urgent to use social media to establish a coping mechanism to monitor and analyze livelihood information of social media ,strength-en the governance system of social media ,innovate governance ideas ,establish an online mobilization model and innovate social governance such as,agenda-setting in social media.%社交媒体正快速成为公众针对各种公共事务及公共话题表达意见和建议的平台和主要渠道。它正在悄然改变社会治理方式，正成为互联网时代政府优化社会治理的重要渠道。可以说，整个社会已经步入一个利用社交媒体进行社会治理时代，社交媒体已成为公众行使知情权、参与权、表达权和监督权的重要渠道。但目前，政府在运用社交媒体进行社会治理时还存在民生需求分析机制不完善、虚拟社区思路不清晰、社交媒体社会动员专业化程度不高等问题。因此，急需创新利用社交媒体建立社交媒体民生信息监测、分析与应对机制，加强社交媒体治理体制建设，创新治理理念，建立线上线下相结合的动员模式，加强社交媒体中议程设置等社会治理方式。