社会语言学下的电商广告语分析

摘要

Take Tmal electronic commerce advertisement as an example, from the perspective of social linguistics to analysis the features influenced by social factors from social reality, gender and age differences, in order to provide new ideas for exploring social linguistics research.%以天猫的电商广告语为例，从社会语言学的视角分析、探讨电商广告语在社会现实、性别、以及年龄差异的社会因素影响下的特征，以期为社会语言学研究开拓新思路。