原体验设计在品牌重塑中的表达与应用

摘要

Based on the original experience of design and application in brand remodeling as the main line,this paper puts forward the viewpoint of enhancing customers'trust in brands and their purchasing motivation by depending on the original experience design,and deeply discusses a series of application modes of the original experience design.%以原体验设计在品牌重塑中的应用为主线，提出依靠原体验设计提升消费者对品牌的信任度及购买动机的观点，并深入探讨原体验设计一系列的应用模式。