天津天后宫和妈祖信俗不仅仅是一种宗教信仰、旅游资源,更是一种文化。天津天后宫是承载天津妈祖文化的空间载体。本文通过田野考察、文献分析和案例分析,基于妈祖信俗环境、功能和理念有所变化的现实,提出利用天后宫的建筑空间优势,结合妈祖文化产业资源、旅游文化资源、民俗资源等,从非遗保护、博物馆学、艺术学及传播学等角度,适应新时代和新生代需求保护和传承好妈祖信俗。%The Tianjin Temple of the Queen of Heaven and Mazu are not only a kind of religious belief and tourism resource but also a kind of culture.The Tianjin Temple of the Queen of Heaven is a spatial carrier to inherit Mazu culture.Through field study, document a-nalysis and case analysis, based on the environment, function and concept of Mazu, this paper puts forwards some ideas to protect and in-herit Mazu culture, i.e.to make full use of the architectural space advantage of the Temple of the Queen of Heaven and integrate Mazu cul-ture industry resources, tourism culture resources and folkway resources.
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