Ideological and political education is an important section for higher vocational college students. The generation born after the 1990s has grown up in times when reform and open policies are adopted by our government. For lacking social experience or culture foundation, they are frequently puzzled or at a loss in an environment that is filled with complexity and variety. In addition, higher vocational college, compared with common colleges or universities, has its own particularities. Therefore, to ensure the effectiveness of higher vocational college students' ideological and political education in background of internet and other information technology highly developed deserves thinking and researching.%高职院校大学生思想政治教育是大学生思想政治教育的重要组成部分.由于社会阅历有限、辨别能力缺乏、文化功底薄弱等因素,加之社会本身的复杂性与多样性,导致"90后"高职学生,思想上常出现困惑与迷惘.高职院校与普通高校相比,具有其自身特殊性,如何在新媒体技术高度发展的背景下确保高职院校大学生思想政治教育工作的有效性,是需要深入思考和研究的重大问题.
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