Systems and method for conducting meaningful market research on respondents using mobile devices. Data relating to mobile respondent location is leveraged to initiate more effective market research applications such as surveys. Using a mobile respondent's location, a market research enterprise initiates market research specifically related to that location. The market research applications may be transmitted to a mobile respondent using a number of different mechanisms such as push message, text message, email, etc. Also, mobile respondents may download and install an application that allows them to quickly access the market research applications and transmit the market research data.
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