在乡村建设大力介入文化创意产业的背景之下，有效地实施规划设计，塑造有地域特色的空间场所，使乡村建设与文化创意产业合理共生是当下重要议题。基于此，本文首先对乡建与文创融合的研究概况进行综述，然后对四川省明月国际陶艺村特色发展历程进行总结，采用“重要性—绩效性”这一评价模型（I PA），在解析、检验其乡建地域特征的基础上，从规划设计层面对建设现状质量从多方面进行绩效感知的评价与反思，结果发现：明月国际陶艺村建设现状质量在空间上有明显的地域尺度区分效果，且随着地域尺度的扩大，其地域差异更为明显；于此同时，丰富多彩的活动、乡土材料的运用、建筑立面与周围环境的协调性以及相邻空间的可达性是受访者高度重视的因素；而休息设施的数量、主要街道灯光效果及创意小品数量因具有较低的绩效性，而有待提升。%Implementing the planning and design effectively and shaping the space with regional characteristics to make rural construction and cultural and creative industries symbiotic rationally is the important issue of the moment under the background of the rural construction involved in the cultural and creative industries. Based on this, ifrstly, this paper summarized the research situation of combination of the rural construction and cultural and creative industries. Then it summarized the characteristics of development of International Ceramic Art in Mingyue village of Sichuan Province. Next it used the Importance-Performance Analysis (IPA) to evaluate the effect of perceived performance of the current situation of rural construction from many aspects on the basis of analyzing the regional characteristics of the rural construction .The results showed that the effect of distinguishing between regional scale in space of current situation of rural reconstruction is obvious in International Ceramic Art in Mingyue village and the difference are more obvious with the growing regional scale. Meanwhile, rich and colorful activities, the use of local materials and the coordination of building facade with the surrounding environment and accessibility of adjacent space are important to the factors. While the number of rest facilities, the number of creative sketch and the effects of lighting in the main street because of low performance should be improved.
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