基于CIS的应用型本科院校校园文化品牌建设研究——以黄山学院旅游学院为例

摘要

应用型本科院校的校园文化识别系统由校园文化的理念识别系统、视觉识别系统、行为识别系统三部分构成。黄山学院旅游学院将“徽骆驼精神”定为学院精神，设计具有旅游学院特色的院标，围绕校园文化行为识别系统开展校园文化活动。体现了校园文化识别系统在黄山学院旅游学院的品牌建设中的具体应用。%Corporate Identity System consists of Mind Identity System, Behavior Identity System and Viual Identity System. School of Tourism in Huangshan University will build up ＂Camel Spirit of Huizhou＂ as its spirit, design a college symbol with its own characteristics, and hold many cultural activities on campus centering around CIS to embody the application of CIS in the brand construction of School of Tourism in Huangshan University.