从小费看中西方价值观差异--兼论对中国旅游业的影响

摘要

中西方不同的文化传统导致对待小费的态度不同。以中西方小费概念、表现形式及特点的差异为基点，主要从文化视角下中西价值观的三个对应方面：集体主义与个人主义、等级观念与平等意识、义利观综合分析中西方对待小费差异的原因，并从跨文化交际角度探讨了中国旅游业小费制度的出路问题，以期规范小费制度，增强旅游文化软实力。%China and western different cultural traditions lead to different attitudes toward tip , this paper based on the differences of concepts , forms and characteristics between Chinese and western tips , comprehensively analyze the reason why Chinese and western hold different attitudes toward tip mainly from three corresponding aspects of cultural perspective between Chinese and western values :collectivism and individualism;hierarchical and equality consciousness;idea of morality and profit;and the future of tip system in China's tourism industry is discussed from the perspective of cross-cultural communication In order to standardize the tip system and strengthen the soft power of tourism culture .