广告英语的修辞特点

摘要

广告英语是有别于普通英语的一种独具一格的应用语言，各种修辞手段在广告英语中的灵活运用，使广告英语更能有效地实现其广告目的。本文通过一些典型具体的英语广告例子，对广告英语的修辞特点进行了一般的归纳和分析。%Advertising English is kind of characteristic applied English, which is different from common English. The skillful application of the rhetorical devices in advertising English plays an important role in the achievement of the expected effect of advertisement. Through some typical examples, the passage generally analyses some rhetorical features of advertising English.