影视旅游推动旅游目的地形象塑造的对策研究

摘要

In the prosperous information era, the positive effects induced by the combination of movie industry and tourism industry are emerging. This study refers to some successful domestic and international cases that have enhanced the linage of tourism destinations through moviemaking, and analyzes the roles of movies in image building of the tourism destinations. After scanning the characteristics of movie tourism, it is believed that movie tourism can be an effective approach in building the positive image of the tourism destination by actively promoting the destination, and hence improves the economy at the destination level.%在现代文化信息高速发展的背景下，影视业与旅游业这两大文化产业结合所起到的巨大作用日益突现。在借鉴国内外因影视剧拍摄而极大提升旅游目的地形象成功案例的基础上，阐明了影视剧拍摄对旅游目的地形象塑造所起的重要作用。文章还分析影视旅游发展的特点，提出通过影视剧拍摄发挥“旅游地”的主动引导作用有效地塑造旅游目的地的正面形象，进而带动目的地旅游经济的途径。