By analyzing the English teaching problem in the higher vocational colleges this article discusses the significance of the combination of basic English teaching and professional course. Taking the automobile marketing for example,this article explores the ways of how to combination from designing the personal teaching content,using the information technology to reform the teaching methods,evaluating the learning effect by formative assessment and culti-vating studentˊs self-learning ability,all of which will promote the higher vocational collegeˊs teaching quality.%本文通过分析高职英语教学现状,探讨了高职基础英语教学与专业知识结合的重要性,并以汽车营销专业为例,从个性化教学内容设计、信息技术改进教学方法、形成性评价考核学生学习效果以及培养学生后续自主学习能力四个方面探索如何将高职基础英语教学与专业知识有机结合,促进高职英语教学质量的提升。
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