基于游客感知的攀枝花旅游印象形成原因分析及印象管理策略

摘要

It isthe era ofimpression today, impression management of tourism is very important to the development of the tourism destination. Firstly, the paper deifnes the touristimpression. Secondly, it analyzes the reasons of Panzhihua tourism impression by taking thePanzhihua touristsas the research object. And then it puts forward related suggestions to promote the sustainable development of tourism in Panzhihua.%当今是印象的时代，旅游印象管理对旅游地的发展至关重要。本文首先定义了旅游印象，然后以攀枝花游客为调查对象，分析游客对攀枝花旅游印象形成的原因，并提出相应的旅游印象管理策略以促进攀枝花旅游业的可持续发展。