On the Necessity of the Development of Jingdezhen Film and Television Tourism from the Famous Japanese Tourist program 'Impression of Tokyo'

摘要

As one of the outstanding symbols of Chinese history and culture, Jingdezhen ceramic art has played an indispensable role in the dissemination of traditional culture since ancient times. With the rapid development of the times, more and more traditional culture is getting far away from people's daily life while being gradually ignored by the public, which is obviously unfavorable for carrying forward the spirit of China and inheriting culture. In this paper, the "Impression of Tokyo" program is taken as an example to analyze the reasons for the success of this program and limitations in the development process as a reference for TV communication of Jingdezhen ceramics. It has been 10 years since the cultural and travel TV program "Impression of Tokyo" was first shown at Shanghai Life and Fashion TV channel in front of TV audiences in January 2005. In the past ten years, this program, which is mainly titled with the name Tokyo, has also introduced the features of many other places in Japan, including classic and magnificent holy land for travel, unexpected countryside scenery, beautiful and gorgeous theme shops and mouthwatering specialties, etc. While introducing the features of Japan, it also disseminates knowledge about the Japanese history and culture so that audiences can also learn new knowledge while enjoying the beauty. Thus, it is a cultural and travel program worth recommendation. In contract, China's traditional culture is also extensive and profound with a long history, such as the Jingdezhen ceramic culture with rich connotations [1]. Nowadays, with the burst of massive information, it is more necessary to widely spread these cultures, and as the most intuitive and influential means of media, TV communication will undoubtedly greatly influence the dissemination of Jingdezhen ceramic culture. Then, in order to learn what references we can draw from the success of the excellent TV program: "Impression of Tokyo" in spreading China's Jingdezhen ceramic culture, we should first accurately analyze factors contributing to the success of this program.