随着移动智能设备的广泛普及,微信等社交媒体得以迅速发展.越来越多的商家看准了微信背后的庞大用户群,逐步着手建设基于微信平台的电子商务系统.微信电商平台具有广泛的群体性优势和用户基础,具备了高效、快速沟通的特点,便于实现企业与客户无延迟、全方位的沟通,并可以通过熟人圈子提高聚合度,这使得微信电子商务平台具有了较广阔的应用前景.%With the rapid development of Wechat and other mobile intelligent devices, more and more businesses saw a huge user group, and gradually build e-commerce systems based on Wechat platform. Wechat electronic business plat-form has advantages of wide range groups and user base, highly efficient, rapid communication features, which can realize no-lateness communication between enterprise and customers. And the degree of polymerization and other char-acteristics can be improved through acquaintances, making Wechat e-commerce platform has a more broad application prospects.
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