“第四部门”与西藏形象--从美国媒体的涉藏报道谈起

摘要

American mass media,as the “fourth branch”,can affect the government’ s decision-making by setting a topic and winning the public support. The image of“other” is developed with the influence of multiple factors. American mass media created a Tibet nar-ration and strengthen government and people’ s understanding of Tibet. This understanding and interpretation must be wrong to some extent due to the guiding nature of the mass media and stereotype.%作为“第四部门”的美国大众传媒，通过新闻报道完成一道议题设置，议题一旦得到公众响应，达成共识，就会形成舆论影响政府的政治决策。在此过程中塑造的他者形象，是多重因素作用下的结果，美国媒体通过叙事建构西藏，加之对西藏的固有印象，加深了美国政府和公众对西藏问题上的认知，然而这种认知在一定程度上必然是错位的。