This paper conducted a random questionnaire survey with the students in Guangxi University of finance and economics in order to find out the students’ financial investment behavior and their propensity to invest. The authors used the Logit model and worked out the students’ financial investment methods and characteristics through analyzing 300 questionnaires. Based on the study,the paper put forward proposals for college students to improve financial investment ability from the perspectives of personal,school,and the financial institutions.% 为了更好地了解大学生金融投资行为及其投资倾向,本文采取网上问卷调查的形式,对广西财经学院大学生进行随机抽样调查。通过对300份有效问卷的整理,采用logit模型,归纳分析了他们的金融投资方式和特点。基于上述分析,从个人、学校、金融机构三个方面提出提高大学生金融投资水平的建议。
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