论网络环境下女大学生的媒介素养教育

摘要

The diversification and complexity of network environment have both positive and negative effects on college students .Media ,especially those newly developed networks ,have played an increasingly important role in their growing-up process .It is one of the significant programs in college education to culti-vate college students’ media quality .Currently ,network environment has more negatively affected female college students’ image building .Thus ,the objective existence determines a urgent need of cultivating me-dia quality in college education so that they can take an initiative to respond to the complex network envir -onment .The quality improvement of the media quality can also help them form a scientific and rational mechanism of information transmission ,which will finally propel the building of healthy images of the fe-male college students objectively ,authentically ,and rationally in network .%　　网络环境的多元化和复杂性，对大学生既有积极作用，也会产生消极影响。媒介尤其是新兴网络在大学生成长过程中发挥着越来越重要的作用，培养大学生媒介素养能力成为高校教育的重要内容之一。时下，网络环境对女大学生媒介形象塑造多有负面之意，大学教育客观存在急需对女大学生提高媒介素养，使之能积极主动地应对复杂的网络环境；媒介素养能力的提高也有助于形成科学合理的信息传播机制，最终推动网络媒介客观、真实、理性地塑造女大学生的健康形象。