Tujia minority is one of China's 56 ethnic families which has a rich cultural details and long history. Its gorgeous and unique style of ethnic culture attracted many scholars and tourists. Taking Tujia monitory's folk customs culture in western Hubei for example,this paper introduces the connotation of tujia monitory's folk customs culture and puts forward the corresponding development strategies.%以鄂西的土家族民俗文化为例,介绍了土家族民俗文化的内涵,从文化资源、旅游产品、宣传力度、内涵体验等方面提出了相对应的开发策略。
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