The philosophical thinking of Lao Zi and Zhuang Zi(respectful name for Li Er and Zhuang Zhou) enables people to realize that “intangibility” and “tangibility” always exist in the course of the development of things, just as the “existence” of traditional culture and the “inheritance” of intangible cultural heritage. Traditional village of the Tujia nationality in western Hubei is regarded as the “tangible” carrier so that its conservation is valuable. This paper, based on an in-depth field investigation, used the digital interactive design platform to study traditional villages of the Tujia nationality in western Hubei and their culture and used the virtual simulation and the digital preservation method to conduct a study after combining the culture of the Tujia nationality with its carrier. This paper also put forward the development mode for other “conservation” projects in western Hubei.
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