基于微信公众号的甘肃省医药企业的调查分析及平台建设

摘要

微信作为目前普及率最高的社交媒体软件,其交互式传播和传播黏性使其成为企业进行宣传的高性价比平台.近年来,许多医药企业纷纷开始运营各自的微信公众账号,为进一步扩大自身影响力作了积极的尝试.通过对省内医药企业微信公众平台运营现状的分析以及与国内知名药企微信平台运营情况的对比,指出其存在的主要问题,并提出建议,旨在为省内医药企业充分利用微信公众号进行宣传,进而提升自身竞争力提供一些参考.%Wechat as the highest popularity of social media software,its interactive communication and dissemination of viscosity so that it has become a cost-effective platform for enterprises to promote.In recent years,many pharmaceutical companies have started to operate their own Wechat public account,in order to further expand their influence to make a positive attempt.The author of the province of pharmaceutical enterprises Wechat public platform operating status and compared with the well-known pharmaceutical companies Wechat platform operations,the article points out the main problems and puts forward some suggestions,so as to make full use of pharmaceutical enterprises in the province of Wechat public propaganda,and enhance their competitiveness and provide some reference.