The present invention relates to the field of the Internet, and provides a method for adjusting a WeChat public account-based advertisement push technique, and push system. The method comprises: recording tags matching WeChat public accounts of users, type tags matching advertisements, and a matching relationship between the tags matching the WeChat public accounts and the type tags matching the advertisements; detecting WeChat public accounts followed by a user; performing, according to the WeChat public accounts followed by the user, a matching operation to obtain tags, performing, according to said tags, a matching operation to obtain advertisement-matching type tags, and performing, according to said advertisement-matching type tags, a matching operation to obtain advertisements; pushing to the user said advertisements matching said tags; and if the user closes the advertisements for a number of times exceeding a predetermined threshold within a specific period, then terminating WeChat public account-based advertisement push to the user. The present invention employs statistics to preset a matching relationship between the type of WeChat public accounts followed by a user and the type of advertisements, and enables advertisement push based on the type of WeChat public accounts followed by the user, thus increasing advertisement delivery precision. At the same time, the present invention automatically adjusts, according to an actual usage condition of a user, application of this technique.
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