The present invention relates to the field of Internet, and provides a method for adaptive adjustment of moments information-based advertisement pushing and a pushing system. The method comprises: recording keywords matching advertisements; analyzing keywords appearing in moments information of a user; conducting statistics on top three keywords appearing most frequently in the moments information of the user; pushing advertisements matching the top three keywords to the user; recording a threshold of the number of keyword appearances and collecting selections of the user on a keyword matching an advertisement; and matching the keyword with the advertisement when the number of selections of the user on the keyword matching the advertisement exceeds the threshold of the number of keywords appearances. According to the present invention, keywords appearing in moments information of a user are counted, user preferences are analyzed, and advertisements are pushed according to the user preferences, so that advertising is more accurate, and the user can go through advertisement information according to his/her own needs without being interrupted by advertisements out of interest, and moreover, the matching relations between advertisements and keywords are automatically adjusted according to user selections.
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