以品牌建设为抓手,积极打造成人继续教育的市场品牌,有助于促进成人继续教育规模发展、质量提升和规范管理.创建成人继续教育办学品牌要适应新常态的要求,树立创建成教品牌的意识,做好成教品牌的命名及形象设计工作,以综合的手段提升成人继续教育各项目、各环节的工作水平.并通过管理精细化、服务标准化、流程规范化等手段推动成人继续教育品牌的创建,以提升成人继续教育办学凝聚力、办学公信力,以及成人继续教育市场影响力、竞争力.%Marketization of adult continuing education is the trend of educational development, which is good for the development of adult education, by establishing brand awareness, and actively creating the adult education market brand with a large scale development, and improving the quality management.Also, we need to refine the management, standardize the service, regulate the procedure so as to improve the cohesion, credibility and influence of adult education.
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