基于市场细分理论的大学生就业对策探析

摘要

在大学生就业日益呈现完全竞争的背景和格局下，如何强化和凸显自身的竞争优势并在激烈的竞争中脱颖而出，已成为大学生就业时必须认真面对的现实问题。从市场营销的角度来看，大学生就业其实就是一个“自我营销”的过程，用市场细分理论对大学生就业问题开展探讨和研究，对增强大学生就业能力和实现顺利就业具有重要的现实意义。%As employment competition for university graduates intensifies,how to develop competitive edges and win the competition has become a practical problem the graduates have to solve. From the point of view of marketing ,to get employed is to get oneself sold and applying the market segmentation to the a-nalysis of the graduates’employment difficulty,therefore,is of great practical value to their skill develop-ment and employment success.