芜湖市城市营销策略探讨

摘要

City marketing is a very important way to stimulate rural development and upgrade rural competitiveness and promote city economic and social sustainable development. Based on Wuhu city, the paper analyzes the problems including lack of awareness of city marketing strategy, no brand concept, small city size, and inharmonious functions, and presents the countermeasures to improve city marketing, including clarifying specifying city orientation, transforming ideas and government function, strengthening city construction, improving city image, establishing city brand, improving city environment, and developing tourism.%城市营销是促进城市发展和提升城市竞争力的重要方法和手段，能推动城市经济社会的可持续发展。以芜湖市为例，分析目前的城市营销现状及城市营销中存在战略意识不足、品牌不突出、城市规模小、功能不协调、面临周边城市的竞争等问题，并提出通过明确城市定位、转变观念和转换政府职能、加强城市建设、完善城市形象、通过打造城市品牌、改善城市环境、打造旅游城市等措施来提高城市营销水平。