Urban Building a Business Marketing Strategy characterization methods

摘要

A method for constructing city specialization marketing strategy business is provided to make profit from a blue ocean market by exploring/creating products and brands specialized for a city, using communication business using city environment and a market flow, and constructing strategic marketing for the city. A main product for the future is planned by reading a current industrial and cultural trend, and marketing for the future mail product is formed. Industry related to new culture, space and time is created by making a brand from the current product or culture of the city. Profit is obtained by making the city into a profit model.