语言经济学视域下在线旅游外宣对安徽省入境旅游影响的实证研究

摘要

In order to improve competence of Anhui online tourism, this paper, on the base of online English publicity forms of Anhui tourism, analyzes the influence factors of inbound tourism from the perspective of language economics. This paper con­ structs the panel model of the construction of the official English tourism website in Anhui Province and the demand of inbound tourism, and makes an empirical study on the impact of online tourism promotion on Anhui inbound tourism and puts forward some constructive suggestions.%为进一步提升安徽在线旅游竞争力，从语言经济学的视角，结合安徽省在线旅游外宣形式，分析入境游影响因素，构建安徽省官方英文旅游网站建设与入境旅游需求的面板模型，对在线旅游外宣对安徽省入境旅游影响进行实证研究，并提出建设性的建议。