传统节日文化微时代应用模式探究

摘要

“Micro Era” technology has brought new forms for bearing traditional festival celebration and information transmission .Start-ing from “Micro Era” technology advantages , this article explores the application modes of micro technology in traditional festival cul -tural content and form innovation by taking WeChat , QQ, Weblog and MOOC as examples , pointing out that micro technology has changed the popular holiday reception modes , communicative approaches and cultural values and expanded the entertainment and public sphere of traditional festivals , which is conducive to the cultural identity of the whole nation , making the traditional festival cul-tures be full of vitalities in the new era .%“微时代”技术给传统节日庆贺和信息传递带来了新的承载形式。文章从微时代媒体技术优势特点入手，以微信、QQ、微博、慕课为例，探究微技术对传统节日文化内容和形式更新所形成的应用模式类型，指出微技术改变了大众节日接受模式、交际方式和文化价值观念，拓展了传统节日的娱乐性与公共领域，有利于全民族文化认同，使传统节日文化在新时代焕发出旺盛的生命力。